Pressemeddelelser

July 20, 2010

ROUTE 66 launches worldwide end-user campaign targeted at all owners of a Samsung Wave (GT-S8500) smartphone

Zürich-Switzerland, 20 July 2010 - ROUTE 66 today announces the start of a worldwide end-user campaign targeted at all owners of a Samsung Wave smartphone. The campaign invites all owners of a Samsung Wave worldwide to upgrade their GPS smartphone with a lifetime navigation license for which they will receive 1 year free speed camera updates as a bonus.

Samsung Wave powered by ROUTE 66

The Samsung Wave, one of Samsung's current flagship smartphones, is the first GPS smartphone by Samsung with a mapping and navigation application that is stored in the internal memory of the phone. This Samsung LBS mapping and navigation application was developed in close cooperation between Samsung and ROUTE 66. Being nicely integrated in the operating system of this open platform Bada smartphone, the application offers an unrivalled mapping and navigation experience to the end-user when compared to Bada applications. Everybody who owns a Samsung Wave can use the application and its full functionality 30 days for free. This means that, during the 30 days test period, the Samsung Wave can be operated as a powerful navigation device with turn-by-turn spoken driving instructions and on-screen directions, both in the car and as a pedestrian. Moreover, with this mapping and navigation application you always know exactly where you are and how you can get to places that you have never visited before.

1 year free speed camera updates

After the 30 days test period, however, the navigation feature of the mapping and navigation application will be disabled automatically. From this moment onwards, owners of a Samsung Wave will no longer be able to navigate with their smartphone but will continue to have access to the worldwide map viewer. To overcome this restriction, ROUTE 66 today launches a worldwide end-user campaign with the following slogan: "Upgrade your Samsung Wave to lifetime navigation now and receive 1 year FREE speed camera updates!" This campaign invites all owners of a Samsung Wave worldwide to upgrade their smartphone with a lifetime navigation license for which they will receive 1 year free speed camera updates as a bonus.

Top 4 reasons to upgrade

There are many reasons why this end-user campaign is attractive for owners of a Samsung Wave. From an end-user perspective, the top 4 reasons are:

1. Enjoy navigation on the Samsung Wave during the entire lifetime of the phone.

2. Receive 1 year free speed camera updates for the Samsung Wave and be able to avoid speed tickets.

3. Reduce additional costs for data download and roaming while navigating by storing the map on the memory card of the Samsung Wave.

4. Make the most out of the Samsung Wave by using also its built-in GPS satellite receiver.

Offer you cannot refuse

"This end-user campaign offers millions of owners of a Samsung Wave worldwide the possibility to experience the power of a smartphone as a fully featured navigation device, not just for 30 days but during the entire lifetime of the phone. Furthermore, the upgrade offer transforms the Samsung Wave from an off-board navigator into an on-board navigator. This means that unpredictable costs for data download and roaming while navigating are reduced to the absolute minimum!" stated Mr. Daniel Danila-Bekesi, Senior Communication Manager of ROUTE 66. "Moreover, if you can avoid just 1 single speed ticket with the weekly updated free speed cameras, this upgrade offer already gives you more than 100% return on your investment. Don’t you agree that this is an offer you simply cannot refuse?"

To benefit from this campaign, owners of a Samsung Wave should simply go either to www.66.com/samsung/wave/help on their smartphone or to www.66.com/samsung on a desktop computer, select the country or region where they want to navigate and complete the transaction via the ROUTE 66 secure payment system.

About ROUTE 66

At ROUTE 66 we are passionate about developing smart, easy-to-use navigation solutions. As a pioneer in the mobile navigation market, ROUTE 66 is an innovator and provider of leading-edge navigation software for mobile devices, as well as a wide range of extra geographic content and location based services. Headquartered in Pfäffikon (Switzerland), we have offices in Western Europe, Eastern Europe and Asia and sell our products and services worldwide. For more information please visit www.66.com.

Remarks

1) The end-user campaign only applies to owners of a Samsung Wave smartphone with a preinstalled copy of the Samsung LBS navigation software.

2) The end-user campaign offers 1 year free speed camera updates in selected countries.

3) The end-user campaign has a limited duration and will expire on 31 December 2010.

Contact

For further information, please contact Mrs. Emilia Iacob:

- Tel: +41-(0)31-550 03 53

- Fax: +41-(0)55-416 11 86

- Email: press@66.com.