Terms for Location Based Services

Last updated on October 16, 2009

Contractual Partner:

In case you are a resident of Switzerland this is a legal agreement between you, the end user, and ROUTE 66 International GmbH, Poststrasse 5, 8808 Pfäffikon, Switzerland. In case you are NOT a resident of Switzerland this is a legal agreement between you, the end user, and ROUTE 66 Switzerland GmbH, Poststrasse 5, 8808 Pfäffikon, Switzerland. Both companies are referred to as "ROUTE 66".

ROUTE 66 values the privacy of our customers, users, and others who use the mobile phone applications, www.66.com, and other web sites or services owned or operated by ROUTE 66 (the "ROUTE 66 Location Based Services") (collectively or individually "Users").

The great majority of our Users will use the ROUTE 66 Location Based Services for harmless and fun social purposes. However, please note that by its very nature, your real-time location information is subject to abuse, misuse, and over-monitoring by others – including, perhaps, by your friends, family, or acquaintances. Please manage your own mobile and profile privacy preferences on the ROUTE 66 Location Based Services, on an ongoing basis, accordingly.

Please be aware that any personally identifiable information or location information that you voluntarily disclose online – such as when you review events and venues, post event announcements, etc. – becomes publicly available and can be collected and used by others.

 

General Information:

These Terms for Location Based Services detail important information regarding the use and disclosure of User information collected through the ROUTE 66 Location Based Services. ROUTE 66 provides these Terms for Location Based Services to help you make an informed decision about whether to use or continue using the ROUTE 66 Location Based Services.

These Terms for Location Based Services are incorporated into and are subject to the ROUTE 66 Terms of Use and to the ROUTE 66 Terms for Online Sales. Your use of the ROUTE 66 Location Based Services and any personal information you provide on the ROUTE 66 Location Based Services remains subject to the Terms for Location Based Services and the Terms of Use.

 

Location Information Disclosures and Consents:

Disclosures. The ROUTE 66 Location Based Services allow your designated ROUTE 66-contacts, according to your privacy settings, to know where you are using the location of your mobile device. This location tracking may occur even when the ROUTE 66 application is not actively running on your mobile device. The tracking of your mobile device, as part of the ROUTE 66 Location Based Services, requires the collection, use and disclosure of your personal data and the geographic location of your mobile device (collectively, "Location Data"). You have the right at any time to disapprove these uses and to deny or withdraw access to your Location Data. Denial of Consent won't affect your regular phone service, but will prevent you from getting the location functions of the Service.

Consents. You hereby expressly agree and consent to ROUTE 66's use of Location Data to provide the ROUTE 66 Location Based Services. You hereby expressly agree and consent to disclosure of your Location Data to contacts that you voluntarily select on the ROUTE 66 Location Based Services, and to other ROUTE 66 partners, contractors and successors, and as permitted by law. You hereby expressly agree that ROUTE 66 may terminate your subscription without notice and for any reason. You expressly agree to receive data (example given, but not limited to, SMS text messages or GPRS) from ROUTE 66 and you acknowledge that normal carrier charges and taxes may apply to this data to and from ROUTE 66.

 

The Information ROUTE 66 Collects:

User Provided Registration Information: When choosing to subscribe to the ROUTE 66 Location Based Services, you provide to ROUTE 66 certain "personally identifiable" information (such as mobile phone number, wireless carrier / operator, your name, email address, phone number, date of birth, password, etc.)

User Provided Profile Information: When choosing to create a personal profile page on the ROUTE 66 Location Based Services, to review events and venues, to post event announcements, or to send messages to other Users, you provide at your option certain personal information (such as event time and location, your political views, relationship status, and favourite places for breakfast, for coffee, for dancing, for gambling, for outdoor activities, etc.) that will be publicly displayed to other Users on the ROUTE 66 Location Based Services.

Location Information: ROUTE 66 receives location information via your mobile carrier.

Cookies, Persistent File Information: When you visit the ROUTE 66 Location Based Services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your computer. ROUTE 66 uses both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the ROUTE 66 Location Based Services. Persistent cookies can be removed. Please review your web browser "Help" file to learn the proper way to modify your cookie settings.

Log File Information: When you use the ROUTE 66 Location Based Services, our servers automatically record certain information from your mobile device or web browser. These server logs may include information such as a mobile device identification number and device identifier, your web request, Internet Protocol ("IP") address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

Clear Gifs Information: When you use the ROUTE 66 Location Based Services, we may employ "clear gifs" (a.k.a. Web Beacons) which are used to track the online usage patterns of our Users anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear gifs in HTML-based emails sent to our Users to track which emails are opened by recipients.

 

The Way ROUTE 66 Uses Information:

ROUTE 66 uses your personally identifiable information and your location information to operate, maintain, and provide to you and our other Users the features and functionality of the ROUTE 66 Location Based Services.

ROUTE 66 uses your personally identifiable information, your location information, and certain non-personally-identifiable information (such as anonymous User usage data, cookies data, browser type, clickstream data, etc.) to improve the quality and design of the ROUTE 66 Location Based Services and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends.

ROUTE 66 uses cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the ROUTE 66 Location Based Services; (b) provide custom and personalized content, advertisements, and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

We do not use your personally identifiable information or location information to send commercial or marketing messages without your express consent or except as part of a specific program or feature for which you will have the ability to opt-in. We may, however, use your email address or mobile number without further consent for non-marketing or administrative purposes (such as notifying you of major ROUTE 66 Location Based Services changes or for customer service purposes).

 

When ROUTE 66 Discloses Information:

We do not share your personally identifiable information or location information with other, third-party companies for their commercial or marketing use without your express consent or except as part of a specific program or feature for which you will have the ability to opt-in.

We provide personally identifiable information, location information, and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of providing certain ROUTE 66 Location Based Services features and for processing such information on our behalf. For example, we may share information with our wireless carrier partners for the purpose of revenue recognition, or we may share information to offer mapping or directions features. We require that these parties agree to process such information in compliance with our privacy policy, we use reasonable efforts to limit their use of such information, and we require these parties to use any other appropriate confidentiality and security measures.

We provide non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist those parties in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the ROUTE 66 Location Based Services.

We may release personally identifiable information, location information, or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws) or respond to a court order, subpoena, or search warrant.

ROUTE 66 also reserves the right to disclose personally identifiable information, location information, or non-personally-identifiable information that ROUTE 66 believes, in good faith, is appropriate or necessary to: enforce the Terms of Use; take precautions against liability; protect Users from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against any third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of our web site; and to protect the rights, property, or personal safety of ROUTE 66, our Users, or others.

 

Your Choices:

You may, of course, decline to share personally identifiable information or location information through the ROUTE 66 Location Based Services, in which case ROUTE 66 will not be able to provide certain services to you. You may update, correct, or delete your mobile privacy preferences, personal profile information, and email subscription preferences at any time.

To protect your privacy and security, we take reasonable steps to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times. We do not store any location information history unless you give us express permission, and then we store it in such a way that it cannot be tied to your profile or account without your password.

 

Third-party Advertisers, Links to Other Sites:

ROUTE 66 may allow other companies, called third-party ad servers or ad networks, to serve advertisements within the ROUTE 66 Location Based Services. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the ROUTE 66 Location Based Services. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content.

You should consult the respective privacy policies of these third-party ad servers or ad networks. ROUTE 66's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.

ROUTE 66 does not provide any personally identifiable information or location information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in.

 

Our Commitment to Data Security:

ROUTE 66 uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information that ROUTE 66 receives on your behalf to operate the services or that you transmit to ROUTE 66 and you do so at your own risk. We also cannot guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.

 

If ROUTE 66 learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. ROUTE 66 may post a notice on the ROUTE 66 Location Based Services if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should contact support@66.com.

 

Our Commitment To Children's Privacy:

Protecting the privacy of young children is especially important. For that reason, ROUTE 66 does not knowingly collect or maintain personally identifiable information on the ROUTE 66 Location Based Services from persons under 14 years-of-age, and no part of ROUTE 66 Location Based Services is directed to persons under 14. IF YOU ARE UNDER 14 YEARS OF AGE, THEN PLEASE DO NOT USE OR ACCESS ROUTE 66 LOCATION BASED SERVICES AT ANY TIME OR IN ANY MANNER. If ROUTE 66 learns that personally-identifiable information of persons less than 14-years-of-age has been collected on the ROUTE 66 Location Based Services without verifiable parental consent, then ROUTE 66 will take the appropriate steps to delete this information.

 

In the Event of Merger, Sale, or Bankruptcy:

In the event that ROUTE 66 is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred, or used.

 

Changes and updates to these Terms for Location Based Services:

These Terms for Location Based Services may be revised periodically without further notice to you and this will be reflected by the "last modified" notice below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Terms for Location Based Services in effect when we received that personal information. Your continued use of the ROUTE 66 Location Based Services constitutes your agreement to the Terms for Location Based Services and any future revisions.

For revisions to these Terms for Location Based Services that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will make reasonable efforts to notify you and obtain your consent before implementing such revisions with respect to such information.

 

Effective Date, Date Last Modified:

ROUTE 66 Terms for Location Based Services effective as of April 12, 2007.

 

Contact Information:

PLEASE CONTACT SUPPORT@66.COM WITH ANY QUESTIONS OR COMMENTS ABOUT THIS PRIVACY NOTICE. WE WILL RESPOND TO YOUR INQUIRY WITHIN 30 DAYS OF ITS RECEIPT.